Hi, I’m Rushaa (pronounced Russia)!

If you’d like to comission me for work (whether an article, artpiece, or a qualitative methodology design) or just want to chat with me about one of my ongoing projects drop me a line via one of the methods below!

Social research, analysis, and writing focused on issues of identity and community

Rushaa is a socio-political researcher, and an occasional culture writer. Her work often centres on identity tensions in the modern world, in particular how identities all interact with each other and come to shape our social and political systems.

Her 2015 longread on vitiligo for Buzzfeed has over 160K views. Additional bylines can be found at Dazed and The Independent amongst others. 

Alongside her consultancy work she is the Research Manager at Toynbee Hall, co-leading on Toynbee Hall’s co-production/Particiapatory Action Research approach and developing their research strand. In short her work involves guiding people to study and create solutions for problems inside their communities, rather than the traditional approach where the researcher sits removed from those they are researching about.

Her previous staff role was as the Special Projects Manager at Survation where she led UK minority population and complex research, including building and managing ethnicity and faith panels (such as representative UK Jewish and Muslim telephone panels) for opinion polling.

Throughout her life she has had many strange and wonderful roles in different countries – from producing news bulletins for breakfast radio shows under a dictatorship to running large music events in Central London – which have all contributed to making her someone with a deep understanding and appreciation for people and all their myriad of forms.


M.A. Politics & Society, University of Maastricht
(2016 – 2017)

Graduated cum laude. Degree focus on political and social impact of nationalism, populism, technology, and cultural conflicts within EEA region.

Courses of note: Democracy and Technology: Political Debates in a Technological Culture, The Politics of National Identity: Past and Present.

M.A. Thesis (Grade 8): Qualitative research project looking at self-identity construction of British LGBTQ Muslims with reference to post-9/11 dominant media and political portrayals of the UK Islamic community. Analysis was drawn from a series of in-depth interviews conducted with self-identified LGBTQ Muslims (recruitment of participants was also self-organised).

B.A. Politics, SOAS, University of London
(2010 – 2013)

Degree focus on Africa and the Middle East (including Chinese relations with the region) and conflict within communities and governments rooted in identity.

Courses of note: Government and Politics of China, Government and Politics of the Middle East, The State and Politics in Africa, Islam and Democracy.